Lynne Hansen Art: Blog https://lynnehansen.zenfolio.com/blog en-us (C)2020 Lynne Hansen All Rights Reserved lynnehansenart@gmail.com (Lynne Hansen Art) Thu, 02 Sep 2021 16:53:00 GMT Thu, 02 Sep 2021 16:53:00 GMT https://lynnehansen.zenfolio.com/img/s/v-12/u216282-o954843688-50.jpg Lynne Hansen Art: Blog https://lynnehansen.zenfolio.com/blog 120 90 How To Make a Table Runner for a Book Signing Display https://lynnehansen.zenfolio.com/blog/2021/9/how-to-make-a-table-runner-for-a-book-signing-display Getting people to stop at your table at a book signing can be a challenge, but a good table runner can have a huge impact. It lets potential readers know what you're about from a distance and entices them in. I recently made my first table runners for Scares That Care and wanted to share some tips and tricks I learned that can save you a ton of time.

Here's what my table runner looks like in action:

IMG_8196IMG_8196

(That's me all sweaty and exhausted after load-in at the convention!)

And this is what the one I created for my husband Jeff Strand looks like:

IMG_1630IMG_1630

The company I chose was Best of Signs, based on a recommendation from author Thomas R Clark. Their quality was stellar, the colors were bright, and the product even arrived early. The fabric is a polyester twill and didn't wrinkle significantly. The fold marks disappeared shortly after I set the runner on the table.

As of today, you can use the coupon code NEWORDER to get 20% off your first order, but they often have other product-specific specials that can be even better. (That's not an affiliate discount code or anything, just one I found on their site to help folks out.) Here's a list of their current specials.

They have three standard size table runners:

  • 2' x 5' ($22.50 as of today)
  • 2' x 5.67' ($27 as of today)
  • 3' x 5.67' ($40.50 as of today)

I was sorely tempted by the $22 two-foot wide version, but ultimately chose the 3 ft wide version for a couple of reasons:

  1. I could fit more book covers on the larger size AND make my name larger, AND
  2. The little extra length lets the back part hang off and keeps the table runner from slipping, AND
  3. If I ever ended up splitting a table, a 3' version divides the table exactly in half, which is really convenient.

I wanted to design our table runners in Adobe Photoshop, but there wasn't a template on the site, just an online design tool where you upload the images. Since I wanted to include a ton of different books, I wanted something where I could tinker and be more precise. I contacted their customer service and they sent me a download link for a .pdf template. This is what it looks like:

36 x 68 Inch Table Runner Template Sample36 x 68 Inch Table Runner Template Sample

And this is what I created for Jeff using that template:

36 x 68 Inch Table Runner Sample Jeff Strand36 x 68 Inch Table Runner Sample Jeff Strand

The file is huge, but it's worth the effort. If you size your 6x9 book covers to 2554 px x 1703 px, you'll be able to fit six covers in a row, and three covers tall on the front portion. Ultimately you'll be able to create 7 rows of books and a single row of 5 audiobook covers. That's a total of 38 book covers and 5 audiobook covers. Don't sweat it if you don't have that many books yet. You can make the covers larger on the design or you can repeat the covers. (Think of it more like a pattern than a menu.)

As you can see in the pics above, when you have a packed table, you're not going to see much of the top part of the runner anyhow, so take your time to make sure what you're showing off on the front is your most important work or info. Like your name and tag line.

For Jeff, we went with a very straight-forward "Author" tag line. His covers really speak for themselves in terms of what kind of author he is. For me, I used my social media handle because I want folks to connect with me after the show. Whatever you choose, keep your text clean, simple, and large enough that it can be read from a distance. If your background is dark like one of these, I highly recommend white for the color, too. It'll stand out.

However you design your table runner, make sure you keep your text and images inside the borders provided so nothing important gets cut off. In my design, I added an additional black border around the outside of my table runner just to make sure.

36 x 68 Inch Table Runner Sample Lynne Hansen Art36 x 68 Inch Table Runner Sample Lynne Hansen Art

Once you upload your piece, you'll have to choose between two finishing styles--hot knife cut and sewn edges. I went with hot knife cut so that I knew that the table runner would lay flat.

I know this all may seem like a lot, but I've created something special for you to make it a bit easier.

First, I uploaded the template Best of Signs sent me here. It's nice and small and easy to import into whatever design took you use.

However, if you're going to work in Photoshop, you can also download the super-duper large Photoshop file with sample images and sample text here.

Make sure you delete the sample image before you upload it to Best of Signs or your file will be CRAZY large. (It's 1.2 gig just with the sample images.)

I'm so glad I finally took the time to make one of these table runners, and I know you will be, too! Light and easy to carry around to events, (sooooo much better than a banner!) and really lets you stand out from the crowd.

If you make your own, I'd love to hear about your experience! Send me pic! And get out there and sell some books!

 

NOTE: I first shared this info via my newsletter, so if you'd like to get future tips from me, join my VIP list here.

 

 

 

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lynnehansenart@gmail.com (Lynne Hansen Art) author marketing Best of Signs book marketing book signing design tips and tricks how to make a table runner Jeff Strand Lynne Hansen Art table runner https://lynnehansen.zenfolio.com/blog/2021/9/how-to-make-a-table-runner-for-a-book-signing-display Wed, 01 Sep 2021 17:49:28 GMT
Weird Tales Magazine Issue 364 Features Cover Art by Lynne Hansen https://lynnehansen.zenfolio.com/blog/2020/10/weird-tales-magazine-issue-364-features-cover-art-by-lynne-hansen Weird Tales Magazine w/ Cover Art by Lynne HansenWeird Tales Magazine w/ Cover Art by Lynne Hansen

I’m very proud to announce that my art will grace the cover of the next issue of Weird Tales Magazine. So honored to be part of its 98-year legacy. So many amazing artists before me! Talk about pressure!

I’m pretty sure this is the first African American woman on the cover of Weird Tales, at least as far as I could tell from the hundreds of covers I researched while prepping for my piece. And I know it’s the first pregnant woman on the cover. I wanted to show a strong woman being badass in a way that didn’t involve wielding oversized weapons or fighting like a guy, you know? (And I totally love my monsters!)

Issue 364 comes out on November 11th with stories by Joe Lansdale, Seanan McGuire, Dacre Stoker and Lev Butts, Weston Ochse, Lee Murray, Gregory Frost, Marguerite Reed, Rena Mason, Marie Whittaker, Tim Waggoner and Gabrielle Faust, with poetry by Linda D Addison and Alessandro Manzetti. What a lineup!

In the coming weeks, I'll share some cool behind-the-scenes stuff about my process creating this piece and lots of other fun stuff, but for now, I'm just too excited to do anything but share the art! I'm still pinching myself!

 

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lynnehansenart@gmail.com (Lynne Hansen Art) dark art Issue 364 Lynne Hansen Art pulp covers surrealart surrealism Weird Tales Weird Tales Magazine https://lynnehansen.zenfolio.com/blog/2020/10/weird-tales-magazine-issue-364-features-cover-art-by-lynne-hansen Sat, 24 Oct 2020 13:15:47 GMT
Limited Edition Halloween Shirt From Iliad Bookshop Featuring Lynne Hansen's Art Now Available! https://lynnehansen.zenfolio.com/blog/2020/10/limited-edition-halloween-shirt So excited to get to share with you the shirt I created for the Iliad Bookshop in Los Angeles! Each year they do a special limited edition Halloween shirt featuring a different artist, and this year they chose me! You can get yours here: http://bit.ly/HalloweenShirtLHA

 

IliadHalloweenShirt2020_3x3Iliad Bookshop Halloween Shirt 2020 by Lynne Hansen

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lynnehansenart@gmail.com (Lynne Hansen Art) Atlanta artist Halloween tshirt Iliad bookshop Limited edition Halloween Lynne Hansen Lynne Hansen Art Ouija board shirt skeleton shirt spirit board shirt https://lynnehansen.zenfolio.com/blog/2020/10/limited-edition-halloween-shirt Wed, 07 Oct 2020 22:09:33 GMT
Trick Or Treat in July: Halloween Season Cover Reveal https://lynnehansen.zenfolio.com/blog/2020/7/trick-or-treat-in-july-halloween-season-cover-reveal 100 days until Halloween, so today I've got a treat for you! First, I finally get to share with you the cover I created for Raw Dog Screaming Press for Lucy A. Snyder's Halloween Season. Ta-da!

Halloween Season By Lucy A Snyder, Cover by Lynne Hansen ArtHalloween Season By Lucy A Snyder, Cover by Lynne Hansen Art

Cool, huh?

Second, today the folks at Raw Dog Screaming Press are letting us get in a little early trick-or-treating. Visit all five of these blogs, and each one will drop a little something special in your treat bag!
 

Stop #1: Author Lucy A. Snyder (excerpt from Halloween Season)

Stop #2: Lynne Hansen Art (Congrats! You're already here! lol Keep on reading to see how you get my treat for you.)

Stop #3: Raw Dog Screaming Press (postcard promo pack)

Stop #4: Hook of a Book publicist Erin Sweet Al Mehairi (signed, hand-lettered Halloween poem)

Stop #5: John Edward Lawson (Halloween card and story)

 

My treat for you is a downloadable, printable bookmark of Lucy's upcoming book, complete with a little checklist of all the trick-or-treat blogs so you won't miss even one of them.

All you have to do is click here to download the bookmark.

Bookmark SmallBookmark Small

(Okay, technically you can also click right on the tiny bookmark to get to the folder where you can download the regular sized one. lol)

Spoiler alert: I give away free stuff all the time to the VIPs on my mailing list. Every month subscribers get a downloadable monthly Creepy Calendar, complete with brand new original art by me.

Chaos checking out some of the stickers I gave away last month to 13 lucky subscribers:

Chaos And StickersChaos And Stickers

And you get first dibs when I release new art, offer discounted premade book covers for sale (those always go REALLY fast) or do one of my super secret pop-up stores. And best of all, we get to keep in touch. I'll tell you what I've got going on, and you can email me back. We'll be stamp-free pen pals!

So if you'd like to join my VIP mailing list, click here to subscribe. I'll even send you a link to this month's Creepy Calendar.

July 2020 Creepy Calendar From Lynne Hansen ArtJuly 2020 Creepy Calendar From Lynne Hansen Art

 

But wait, there's more! Don't you want to know what inspired the art for Lucy's cover?

I always read the books I create art for, and the thing that struck me about Lucy's book was the underlying sense of magic and wonder inherent in so many of the pieces, dark and twisted as it may be, and I wanted to convey that in the art.

I thought it was really important that even as a tiny thumbnail, you could tell that the book was a collection of Halloween stories, even before you read the title. I also always ask for sample covers and/or art that the author loves, and Lucy's inspirations almost all contained pumpkins.

The ultimate inspiration for me though, was a really cool art project in Atlanta where I live called Tiny Doors ATL. Karen Anderson Singer, the artist behind Tiny Doors ATL, creates these amazing little 7-inch doors all over Atlanta, and each one conveys the spirit of the neighborhood, house, or busines where they reside. Here are a few cool ones:

 

Tiny Doors ATL installation at the 7 Stages Theatre in Little Five Points, Atlanta, Georgia. Photo courtesy of Mads Agostina.

7 Stages Tiny Door ATL photo by Mads Agostina7 Stages Tiny Door ATL photo by Mads AgostinaTiny Doors ATL installation at the 7 Stages Theatre in Little Five Points, Atlanta, Georgia. Photo courtesy of Mads Agostina.

Tiny Doors ATL installation at the the Fox Theatre in Atlanta, Georgia. Photo courtesy of Atlanta Angel.

The Fox Tiny Doors ATL photo by Atlanta AngelThe Fox Tiny Doors ATL photo by Atlanta AngelTiny Doors ATL installation at the Fox Theatre in Atlanta, Georgia. Photo courtesy of Atlanta Angel.

Tiny Doors ATL installation on the Atlanta Beltline, the Old Fourth Ward in Atlanta, Georgia. Photo courtesy of Tiny Doors ATL.

BLMDoor2SmallBLMDoor2Small

For the cover for Halloween Season, I wondered where a Halloween-themed tiny door might be, and where it might lead.

Door DetailDoor Detail

I love jack-o-lanterns, so the obvious choice was a hallowed-out pumpkin.

Door Detail TallDoor Detail Tall

The tiny trick-or-treaters don't even notice the tiny hands in the window:

Halloween Season Hands DetailHalloween Season Hands Detail

Or the zombie creeping out from beneath the porch!

Halloween Season Zombie DetailHalloween Season Zombie Detail

Run, little trick-ortreaters, RUN!

 

This awesome collection of stories is now available for pre-order here:

Order direct from Raw Dog Screaming Press

BN.com

Amazon

 

You've now officially made it to Trick Or Treat Stop #2. Now pop on over to get your treats from these folks!

Stop #1: Author Lucy A. Snyder (excerpt from Halloween Season)

Stop #3: Raw Dog Screaming Press (postcard promo pack)

Stop #4: Hook of a Book publicist Erin Sweet Al Mehairi (signed, hand-lettered Halloween poem)

Stop #5: John Edward Lawson (Halloween card and story)

Trick Or Treat Stop 2Trick Or Treat Stop 2

 

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lynnehansenart@gmail.com (Lynne Hansen Art) book cover artist book cover reveal Halloween Halloween Season horror Lucy Snyder Lynne Hansen Lynne Hansen Art Raw Dog Screaming Press https://lynnehansen.zenfolio.com/blog/2020/7/trick-or-treat-in-july-halloween-season-cover-reveal Thu, 23 Jul 2020 15:03:22 GMT
31 Days Of New Art In October https://lynnehansen.zenfolio.com/blog/2019/9/31-days-of-new-art-in-october I've never done something like this before, but I've always wanted to. In October I'm going to be creating 31 new pieces of art around these prompts from Mab's Drawlloween Club and/or InkTober. And because my brain now thinks in book cover dimensions, they'll all be premade book cover size, and I'll be offering the ones I love at $150, half my normal rate for a front cover, on a first come, first served basis. I'm excited and terrified, because it'll be a great opportunity to try some new techniques and explore some new themes, but it's a TON of art to create on top of my current commissions. But I'm going to do it! Any suggestions to inspire me?

31 Days of Art Promo31 Days of Art Promo

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lynnehansenart@gmail.com (Lynne Hansen Art) Art Club Drawlloween Drawloween Hansen horror Inktober Lynne Mab's October https://lynnehansen.zenfolio.com/blog/2019/9/31-days-of-new-art-in-october Fri, 27 Sep 2019 17:32:26 GMT
Life in a Haunted House – The Story Behind the Cover(s) from Cemetery Dance https://lynnehansen.zenfolio.com/blog/2018/7/life-in-a-haunted-house-the-story-behind-the-covers One of my favorite projects to date has been the Life in a Haunted House series I created for Norman Prentiss. He interviewed me for Cemetery Dance, and I think it provides some good insight into the collaboration that's possible between author and artist. Read all about it here:

https://www.cemeterydance.com/extras/life-haunted-house-story-behind-covers/

Here are the covers discussed in the interview:

Life in a Haunted House by Norman PrentissLife in a Haunted House by Norman Prentiss

The Dungeon OfCount VerlockThe Dungeon OfCount Verlock The Lake MonsterThe Lake Monster

The Space VisitorThe Space Visitor The Twisted FaceThe Twisted Face

 

There WolfThere Wolf Waiting For The Call To SetWaiting For The Call To Set

Life in a Haunted House by Norman PrentissLife in a Haunted House by Norman Prentiss

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lynnehansenart@gmail.com (Lynne Hansen Art) book cover design Cemetery Dance horror artist Life in a Haunted House Lynne Hansen Norman Prentiss https://lynnehansen.zenfolio.com/blog/2018/7/life-in-a-haunted-house-the-story-behind-the-covers Sat, 28 Jul 2018 03:30:42 GMT